When communicating your marketing message to potential customers, the absolute best ones to target first are those that have already expressed interest in your products or services!
Interest can be exhibited by both online and offline behavior.
Online behavior could include going to our client's website or the website of any of their competitors. It could also include online searches or viewing content that includes the campaign's keywords.
Offline behavior that indicates interest would include going to our client's business location or the business location of one of their competitors. It could also include attending a convention or other event specific to their product or service category.
At West Coast Media, we deploy the most targeted marketing tactics available to reach your desired audience, including Standard and Addressable Geo-Fencing, OTT, Pre-Roll Video, Search + Content Re-Targeting and Site Retargeting.
We believe in a fully transparent approach. As such we provide our clients with 24/7 access to a dashboard that we customize to focus on the metrics that matter most to their success.