Video's Explosive Growth!
Top Video Marketing Statistics and Trends for 2023:
Video accounted for 82.5% of all web traffic in 2023
91% of consumers prefer video content
86% of marketers are using videos as a content marketing tool
92% of video marketers say they’ve gotten a good ROI from video
95% of consumers retain information better when they watch a video than when they read text
Video ads are one of the most effective digital ad formats to capture the attention and interest of your audience
Personalized videos have been found to increase engagement rates by 93%
Mobile video viewers worldwide reached 3.5 billion in 2023
Video marketing is persuasive, as 84% of consumers say watching videos convinced them to purchase
Video content can increase your organic traffic by 157%, boost your conversion rate by 80%, and improve your brand recall by 95%!
Live streaming is expected to grow by 13.5% annually until 2027
* Research Source: “Zight, 2023”