Over the Top Television
The Future of Advertising, Delivered Directly
Over the Top Television (OTT) is reshaping the way businesses connect with their audiences. Unlike traditional TV advertising through cable, broadcast, or satellite platforms, OTT delivers ads directly to viewers through streaming media services over the Internet. And with millions of users consuming on-demand content daily, it offers an unparalleled opportunity to reach engaged and attentive audiences.
What Makes OTT Advertising Essential?
The numbers speak for themselves.
- The total number of OTT users reached 3.51 billion in 2023, an increase of nearly 300 million from the previous year.
- By 2024, that number rose even further to 3.71 billion.
- By 2028, global OTT users are expected to hit 4.38 billion, marking a 24.75% growth between 2023 and 2028.
What this exponential growth means for your business is clear: OTT puts your brand in front of a rapidly expanding audience in an on-demand entertainment environment. And when viewers are actively planning their viewing, engagement with your ads naturally climbs, giving you a distinct edge over traditional advertising channels.
Why Choose OTT Advertising with West Coast Media?
When you advertise on OTT with West Coast Media, you leverage powerful tools and strategies designed to maximize your results.
Benefits of Our OTT Advertising Platform
- Lower Costs: We offer more affordable rates and lower cost per thousand impressions (CPMs) than traditional cable or broadcast TV.
- Non-Skippable Ads: Ensure that your message is seen. Our ads are non-skippable, guaranteeing that your audience completes their viewing experience.
- Outstanding Completion Rates: Ads on our OTT platform boast an incredible completion rate of over 95% which is dramatically higher than broadcast or cable. This means that your message gets through to your prospects.
- Hyper-Targeted Audience Building: Using advanced data points, we create a highly granular audience base through our Addressable Geo-Fencing. Once your ideal prospects are identified, we deliver your campaign Ads directly to them on OTT, ensuring maximum relevance and impact.
Why This Matters for Your Business
OTT offers more than just a large audience; it provides an engaged one. Unlike traditional TV, where viewers are often passive or distracted, OTT viewers are dedicated to their chosen content. This planned, on-demand environment enhances attention to your Ads and makes them more likely to resonate and convert.
Couple this engagement with our data-driven targeting strategies and you’re not just reaching viewers; you’re connecting with the right viewers. By focusing your marketing dollars on engaged, high-potential prospects, OTT with West Coast Media delivers higher ROI and measurable outcomes.
Take Advertising to the Next Level
The shift to OTT is undeniable, and the time to take action is now. With our advanced, results-driven platform, you’ll benefit from greater reach, deeper engagement, and cost-effective solutions that lift your business above the competition.
Get started today and see how West Coast Media’s OTT advertising services can elevate your marketing game! Contact us to begin reaching your audience where they’re most engaged.
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