Over the Top Television (OTT) is the ability to advertise via streaming media services offered directly to viewers via the Internet.  OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content. 

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OTT reaches consumers in an on-demand entertainment environment (planned viewing = higher engagement)

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There was a 115% increase in OTT streaming to Televisions between 2020 and 2021 (Conviva)

98% subscribe to at least one OTT streaming media app (Brightback Report 2021)

“Viewers are "cutting the cord" faster than anyone expected.  The average household now has 11 connected devices and watches 4 OTT services” (Fortune Magazine)​.