Over the Top Television (OTT)
Over the Top Television (OTT) is the ability to advertise via streaming media services offered directly to viewers via the Internet. OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content.
OTT reaches consumers in an on-demand entertainment environment (planned viewing = higher engagement)
• The number of OTT users was 3.51 billion in 2023. This was a growth of almost 300 million compared
to the previous year.
• The number of OTT users reached 3.71 billion in 2024
• In addition, OTT users are expected to reach 4.38 billion by 2028. That’s a growth rate of 24.75%
between the forecasted period of 2023 to 2028.
* DemandSage 2023

Benefits of our OTT Advertising Platform
• We offer Lower Rates (and Cost Per Thousands)
than Cable and Broadcast TV
• Our Ads ARE NOT Skippable
• Our OTT Video Ad Completion Rates are Over 95%
• We build a granular audience base by utilizing
"Super Targeted" Data Points for Addressable
Geo-Fencing and we then serve those same
prospects the Campaign Ads on OTT
