Over the Top Television (OTT)
Over the Top Television (OTT) is the ability to advertise via streaming media services offered directly to viewers via the Internet. OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content.
OTT reaches consumers in an on-demand entertainment environment (planned viewing = higher engagement)
There was a 115% increase in OTT streaming to Televisions between 2020 and 2021 (Conviva)
“Viewers are "cutting the cord" faster than anyone expected. The average household now has 11 connected devices and watches 4 OTT services” (Fortune Magazine).
Benefits of our OTT Advertising Platform
• We offer Lower Rates (and Cost Per Thousands)
than Cable and Broadcast TV
• Our Ads ARE NOT Skippable
• Our OTT Video Ad Completion Rates are Over 95%
• We build a granular audience base by utilizing
"Super Targeted" Data Points for Addressable
Geo-Fencing and we then serve those same
prospects the Campaign Ads on OTT