Search + Content Re-Targeting

Extend Your Reach and Target the Right Audience

Your prospects aren’t just on one search engine or platform. With Search + Content Re-Targeting from West Coast Media, you can expand your advertising reach efficiently, capture your ideal audience, and ensure that your message appears in front of the right people at the right time.

What is Search + Content Re-Targeting?

Search Re-Targeting

This strategy allows us to deliver Ads to prospects who have searched for your campaign keywords across multiple search engines. While Google may dominate the market, users on platforms like Bing, Yahoo, AOL, and Ask are equally valuable to your business. When someone searches for any of your campaign keywords on these search engines, they’re added to your audience pool, giving you a powerful edge in reaching prospects beyond Google Ads.

Content Re-Targeting

Content Re-Targeting places your Ads on web pages containing relevant content aligned with your campaign. For example, if a user is reading an article about “Why You Need Insurance!” and you’re an insurance agent, they’ve displayed interest in your industry—even if they didn’t directly search for your campaign keywords. This approach allows you to connect with prospects engaged in content that signals a need for your products or services within your targeted geographical area.

Why Choose Search + Content Re-Targeting?

Broaden Your Reach Across the Web

Prospects spend only 2 minutes a day searching on Google, but they spend 3–5 hours daily engaging with content on other parts of the internet. Search + Content Re-Targeting ensures that your Ads appear where your audience spends most of their time.
By targeting users on alternative platforms like Bing, Yahoo, AOL and others, you extend your visibility without being confined to Google alone.

Capture High-Intent Prospects

Search Re-Targeting focuses on users actively searching your keywords, ensuring that you connect with individuals who are already interested in your offerings.
Content Re-Targeting taps into users who demonstrate interest by consuming content related to your industry, even if they didn’t perform a direct search.

Target Competitors’ Audiences

If applicable, we can use your competitors’ URLs as keywords, delivering your Ads to their visitors. This strategic approach helps you capture shared prospects and direct them to your business.

How It Works

1. Keyword Integration

Campaign-specific keywords are integrated into our targeting strategy for both search and content.

2. Expansive Prospect Targeting

Search Re-Targeting adds users from many search engines to your desired audience pool.
Content Re-Targeting identifies and targets users based on the articles and web pages they engage with, regardless of how they arrived there.

3. Cross-Platform Delivery

We serve your Ads across the broader internet, including platforms, content sites, and even competitor-related pages.

4. Active Engagement

Prospects view your Ads—with direct links to your website or landing pages—to encourage immediate action.

Why It Matters for Your Business

With billions of daily searches and content interactions happening outside of Google, Search + Content Re-Targeting closes that gap in your marketing strategy. This approach empowers your business to find:

Hidden Opportunities: Reach high-potential prospects beyond Google Ads.
Enhanced Efficiency: Deliver Ads where and when they’ll make the most impact.
Stronger ROI: Produce measurable results by targeting engaged, intent-driven audiences.

Take Your Digital Marketing to the Next Level

Don’t limit your advertising to one platform or channel. With Search + Content Re-Targeting, you can target the broader web and capture hidden prospects with precision and efficiency.

Contact us today to learn how West Coast Media can help you expand your reach, engage new audiences, and drive real results with Search + Content Re-Targeting!