Did you know that Geo-Fencing enables you to target your very best prospects whether they're at a competitor's store, a trade show or any other location? Click the video below to learn more:
Our Geo-Fencing Platform allows clients to target their marketing message to "Interested Prospects" based on their exact location! They can communicate directly to decision makers and influencers no matter where they are!
Geo-Fencing allows us to serve Video and Display, Ads to those audiences targeted, from the moment they enter a Geo-Fence and for up to 30 days after.
After serving Ads to these prospects we can then monitor the actions that they take, including Clicking on the Video and Display Ads, Video Ad Completion Rates, etc. These actions can be measured by day, device, tactic, geo-fenced location, city, domain, and by creative. Our access to this information enables us to make ongoing optimizations to our campaigns to help ensure the best possible results!
*For more information contact us at 916 432 7227 or at info@westcoastmedia.us
"IT'S ALL ABOUT THE TARGETING"
GEO-FENCING, OTT, PRE-ROLL VIDEO, SITE RE-TARGETING and more!
When communicating your marketing message to potential customers, the absolute best ones to target first are those that have already expressed interest in your products or services!
Interest can be exhibited by both online and offline behavior.
Online behavior could include going to our client's website or the website of any of their competitors. It could also include online searches or viewing content that includes the campaign's keywords.
Offline behavior that indicates interest would include going to our client's business location or the business location of their competitors. It could also include attending a trade show or other event specific to their product or service category.
At West Coast Media, we deploy the most targeted digital marketing tactics available to reach your desired audience, including Standard and Addressable Geo-Fencing, OTT, Pre-Roll Video, Search + Content Re-Targeting and Site Re-Targeting.
We believe in a fully transparent approach. As such we provide our clients with 24/7 access to a digital dashboard that's created by a third party and customized to focus on the campaign metrics that matter most to their success.
How We Target Your Absolute Best Prospects!
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Our Digital Offerings
Video Ads
Take your advertising campaign to the next level with customized Ads by our Producers.
“Creative” is the biggest factor in Ad effectiveness, driving 47% of the final result.
Video Ads must target the right audience and capture the viewer's attention from the start.
The marketing message needs to be compelling and have a strong call to action.
Below is a demo reel from one of our Producers:
West Coast Media knows that when a client’s top prospects are targeted, they’re far more likely to click on their Digital Ads or go directly to their website. This simple premise has enabled us to generate on average, 3 times as much website traffic as compared to the industry standard. What’s even more important is that the visitors that we drive to our clients’ websites are Far More Likely to be converted into customers.
With that said, it’s no surprise that our approach has resulted in campaigns that are a lot more successful and efficient for our clients.
In addition to our hyper-targeted digital marketing tactics, West Coast Media offers a very innovative way to compile the full contact information of the great majority of website visitors. "Site Visitors Unmasked" allows us to provide our clients with the Full Contact Information of 85% of their Website Visitors. These are their very best prospects and their contact information can be added to their CRM’s on an ongoing basis and they can Re-Target them with no time limit.