We are laser focused on our clients' objectives and we're only successful when their campaigns achieve the strongest possible ROI. Our comprehensive approach includes analyzing and then building on their current marketing efforts. We believe in a fully transparent approach. As such we provide our clients with 24/7 access to a dashboard that we customize to focus on the metrics that matter most to them.
We also offer to include in this dashboard, any tactics that they're managing directly or that are being handled by other marketers on their behalf. This enables us to collaborate with our clients on the performance of ALL of their marketing tactics and make ongoing recommendations to optimize their overall efforts.
The goal of any marketing campaign should be to reach the clients' prospects that are most likely to purchase their products or services and to do so as efficiently as possible. We focus strongly on prospect intent which can be illustrated by both their online and offline actions.
Online actions could include going to a client's website or the website of their competitors. It could also include online searches or viewing of content pertaining to the clients' products or services.
Offline actions that could illustrate a prospect's intent include frequenting a client's business location or that of their competitors. It could also include attending a specific event.
We offer the absolute most targeted options to reach these best prospects with video and display ads through tactics like Geo-Fencing, Site-Retargeting, Search Retargeting and much more!
We're also huge proponents of Video Advertising based on the proven benefits that it provides to our clients!
Our Digital Offerings
To be effective, Video Ads must target the right audience and capture the viewer's attention from the start. It's not good enough to say "we're a family business and we've been here for over 20 years". People are very busy these days and it will often require a frequency level of 7 or more views for a prospect to become interested in a specific product or service. Even then, in many cases it will be necessary to put forth a very special offer and a strong "Call to Action" to get viewers to respond.
Today's Viewers also want Video Ads to be Quick and to the Point. Below is a demo reel from one of our Producers:
West Coast Media takes a "client first approach" and focuses on achieving both their campaign and overall objectives. We target the absolute best prospects for our clients based on "prospect intent" and we maximize the effectiveness of our client's overall ad spend. After identifying our client's best prospects, we employ the most targeted digital marketing tactics available, in full collaboration with our clients.
Our Geo-Fencing Platform is arguably the best in the business and is normally made available exclusively to Fortune 500 Companies. We can not only target locations that people are actively frequenting, we can also target locations that people visited up to 2 years ago. We can target as many as 1 million locations per campaign and drill down to areas as small as 25 square feet. We can run both OTT AND Pre-Roll Video Ads on our Geo-Fencing Platform.
Our Long-Standing Relationships in the Digital Video Space have enabled us to Pre-Negotiate rates for both OTT and Pre-Roll Video. As a result our rates for Digital Video Marketing are typically 20-25% lower than that of our competitors.
West Coast Media also offers a full suite of very effective tactics to Re-Target our clients' best prospects. This includes Search Keyword + Contextual Re-Targeting, Site Re-Targeting and a lot more! In addition, we offer Google Ads to target prospects at the all important "bottom of the funnel".
We offer Excellent Commercial Production Capabilities for All Budgets and Creative Needs.
We're Pioneers in Digital Video Advertising and our Team has over 50 Years of Broadcast/Cable Ad Sales Management Experience. West Coast Media is always in search of the latest advertising technologies to help our clients reach their audiences in innovative ways.