Did you know that Geo-Fencing allows you to target your very best prospects whether they're at a competitor's location or in their own home? Click the video below to learn more:
Place-based marketing enables our clients to capitalize on "prospect intent"! It does so by reaching prospects, influencers and decision makers directly on their mobile phones, tablets, etc. when they visit specific locations. Geo-Fencing allows you to serve display, video and OTT ads to those audiences targeted. Ads are served on their mobile device, from the moment they enter a geo-fence and up to 30 days after (longer on other devices).
Our Geo-Fencing Platform is arguably the best in the business and is normally made available exclusively to Fortune 500 Companies! Great News! - We're now able to also offer it to small and mid-size companies!
*For more information contact us at 805 575 8824 or at
"INTENT-BASED TARGETING" TACTICS
GEO-FENCING, GOOGLE ADS, SITE RE-TARGETING and more!
When communicating your advertising message to potential customers, the absolute best ones to target first are those that have exhibited "Intent" toward your product or service!
Considering that the average percentage of people in the market for a given product or service at any point in time is about 3%, clearly those are the individuals that you need to target first. Doing so will result in far more successful and efficient campaigns!
At West Coast Media, we employ the marketing tactics that do exactly that, including Geo-Fencing, Google Ads, Search Keyword + Contextual and Site Retargeting.
Intent can be exhibited by both online and offline behavior.
Online actions could include going to a client's website or the website of their competitors. It could also include online searches or viewing content that pertains to the clients' product or service offerings.
Offline actions that could signify a prospect's intent would include going to a client's business location or the business location of their competitors. It could also include attending a convention or other event specific to their product or service category.
We believe in a fully transparent approach. As such we provide our clients with 24/7 access to a dashboard that we customize to focus on the metrics that matter most to their success.
We also offer to include in this dashboard (free of charge) any tactics that they're managing directly or that are being handled by other marketers on their behalf. This enables us to (in full collaboration with our clients) make ongoing recommendations to further optimize their marketing performance and build on their overall goals and objectives!
Our Digital Offerings
To be effective, Video Ads must target the right audience and capture the viewer's attention from the start.
It's not good enough to say "we're a family business and we've been here for over 20 years".
People are very busy these days and it will often require a frequency level of 7 or more views to generate interest on the part of a prospect. Even then, in many cases it will be necessary to put forth a very special offer and a strong "Call to Action" to turn prospects into customers.
Today's viewers also want Video Ads to be quick and to the point. Below is a demo reel from one of our Producers:
West Coast Media takes a "client first approach" and focuses on achieving both their campaign and overall objectives by analyzing and building on their current marketing efforts.
We target the absolute best prospects for our clients based on "prospect intent" and we maximize the effectiveness of our clients' overall ad spend. After identifying our clients' best prospects, we employ the most targeted digital marketing tactics available, in full collaboration with our clients.
Place-based marketing allows our clients to reach prospects, influencers & decision-makers directly on their mobile phones, tablets, etc. when they visit specific locations. Our Geo-Fencing platform enables them to serve Display, Pre-Roll Video and OTT ads to those audiences targeted. Ad(s) are served on their mobile device, from the moment they enter a geofence and up to 30 days after (longer on other devices).
In addition, we can Geo-Fence specific households based on their location or based on the exhibited intent or demographics of it's homeowners. We can target customers and prospects from our clients' databases or curate a list of prospects that best fits their customer profile. We can not only target locations that people are currently frequenting, we can also target locations that people visited up to 2 years in the past. We can target as many as 1 million locations per campaign and drill down to areas as small as 25 square feet. OTT AND Pre-Roll Video Ads can run on our Geo-Fencing Platform.
Our Geo-Fencing Platform is arguably the best in the business and is normally made available exclusively to Fortune 500 Companies. The great news is that we can now also offer it to small and medium size businesses.
We also offer Google Ads to target prospects at the all-important "bottom of the funnel", something we recommend that our clients make a key component of their marketing efforts. In addition, West Coast Media offers a full suite of very effective tactics to Re-Target our clients' best prospects. This includes Search Keyword + Contextual Re-Targeting, Site Re-Targeting and more!
We’re huge proponents of video because of it’s powerful track record and the many benefits that it provides to our clients. As such, we often utilize Pre-Roll Video and OTT (Over the Top Television) to Generate Increased Purchase Intent and Brand Awareness for our campaigns.
We also offer Excellent Commercial Production Capabilities for All Budgets and Creative Needs. We're Pioneers in Digital Video Advertising and our Team has over 50 Years of Broadcast/Cable Ad Sales Management and Ad Agency Experience.
West Coast Media is always in search of the latest advertising tactics to help our clients reach their audiences in innovative ways.