Keyword Contextual Targeting
WHAT IT IS
Engage new customers by showing them ads at the exact moment they’re reading and thinking about your product or service.
Keyword contextual advertising helps brands achieve visibility in context where product comparison research and conversations are taking place.
All devices include desktop, mobile and tablet.
All ad formats including text.
•Our contextual engine works with audience signals to fine tune bids, placing more value on pages that are likely to perform best.
•Full transparency into how each keyword is performing.
Our sophisticated engine continually scans every page in our network and matches your ads to highly relevant content. The algorithm takes into account keywords, frequency of words, audience signals, font sizes, word placement and linguistics.
HOW IT WORKS
Choose keywords to designate the pages where you want your ad to appear.
Keyword contextual targeting can be done based on pages a user is currently viewing or pages they have viewed in the past.
Reporting & optimization is available for each keyword.
TOP TRAVEL DESTINATIONS