Click Re-Targeting is a New Tactic that Takes Targeting to Another Level
Here’s how it works:
When a targeted prospect clicks on one of our Client’s Campaign Ads, they are immediately added to a more advanced pool of prospects that have expressed a higher level of interest by clicking on the Ad
We then start serving Hyper Focused Ads to these “Higher Level Prospects” to try to “Close the Deal”
Example - Prospect clicks on an Ad for a Service Provider. We then serve them a Video Ad with additional details about the services and benefits offered by our Client in effort to persuade the prospect to become a customer.
Prospect clicks on Is added to "Higher "Hyper Focused Ad" seeks
"Original Ad" Level Prospect Pool" to Convert Prospect into Customer