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Click Re-Targeting

Click Re-Targeting is a New Tactic that Takes Targeting to Another Level 
 

Here’s how it works:

  • When a targeted prospect clicks on one of our Client’s Campaign Ads, they are immediately added to a more advanced pool of prospects that have expressed a higher level of interest by clicking on the Ad

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  • We then start serving Hyper Focused Ads to these “Higher Level Prospects” to try to “Close the Deal”

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  • Example - Prospect clicks on an Ad for a Service Provider.  We then serve them a Video Ad with additional details about the services and benefits offered by our Client in effort to persuade the prospect to become a customer.

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                   Prospect clicks on                                              Is added to "Higher                                      "Hyper Focused Ad" seeks
                   "Original Ad"                                                         Level Prospect Pool"                                    to Convert Prospect into                                                                                                                                                                                                 Customer
                                    

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