Category Targeting

WHAT IT IS


Engage new customers by showing them ads at the exact moment they’re reading and thinking about your product or service.

Category advertising helps brands achieve visibility in context where product comparison research and conversations are taking place.

HOW IT WORKS


Target ads on pages from one or more of 300 contextual categories defined by the IAB (Internet Advertising Bureau). Reporting & optimization by category.

UNIQUE BENEFITS

Cross-Device Reach

All devices including desktop, mobile and tablet.

All Ad formats including text.

Efficient

Constantly optimizing to fine tune bids, placing more value on pages that are likely to perform best.

Full transparency into how your category is performing.

Smart

Match your ads to highly relevant content. The algorithm takes into account: keywords, frequency of words, audience signals, font sizes, word placement and linguistics.