Authenticated Households – Cross Connect
Mobile-First, Cross Screen Ad Tech Platform
•Reach 90% of all active smartphones across 90 Million US households
•Mapped out by home addresses, latitude & longitude coordinates (geo location services activated on mobile device) and recency of the mobile device in the home matched to an IP address. We look for patterns by device and consider the predictive nature of that household – shopping data, search history, etc. Additional validation through 450 independent measurements including: Acxiom, Nielsen, CRM, Experian, etc.
•Cross ID Match (IP Address & Mailing Address to serve across all platforms and devices – connected TV, laptop, desktop and mobile). Display & Pre-Roll Video.
•Many digital campaigns deliver waste levels as high as 40%. Authenticated Households delivers waste levels below 1%.