E-Blasting - 3-Step Total Engagement Program
Focus your advertising spend on the audience that has recently shown interest in your current offer
STEP 1: PRE-TARGET
STEP 2: EMAIL
STEP 3: RE-TARGET
Pre-targeting by serving
direct-to-device banner ads to your targeted audience on the web or through social media.
Direct email engagement to the same list used in Step 1.
Re-targeting by serving banner ads or Social (Facebook or Instagram) to the clickers and openers of the email in Step 2.
*Match-back – Clients provide an Excel or csv file of Client Sales Data that transpired during the digital flight – needs to include household addresses (names not required). This attribution model allows us to compare households that converted (purchased product or service) to households that received an Email.